Why Customer Retention is The New Growth: How Advocacy and Adoption Can Accelerate Your Business

A talk by Kevin Lau
Global Head of Customer Advocacy, Adobe

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About this talk

In this session, Kevin will demonstrate why customer retention is crucial for growth and how you can accelerate this through effective advocacy and adoption programs, he will also cover:

  • Building internal alignment

  • How to measure customer marketing ROI

  • Building scaleable and repeatable customer marketing programs

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