Why a Customer Reference Program is Today's Most Important B2B Marketing Initiative

A talk by Jeff Hardison
Head of Product Marketing, Calendly

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About this talk

Our company's mission statements say we're focused on the customer, yet we struggle to talk to customers to give us feedback. Our outbound marketing is focused on paid acquisition that costs millions of dollars but doesn't speak well to customers. And sales loses deals because prospects don't know anyone else who has used your product. Customer reference programs are a relatively easy-to-launch marketing practice that addresses all of these challenges and more.

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