In this session, Bree will be discussing how she built the customer marketing function at Dropbox and proved ROI, the talk will cover:
What is Customer Marketing
Why do you need a customer marketing function & team
What goes into a best in class marketing function
What processes/tools do you need to build and consider?
How do you measure success?
How do you continue to build internal buy-in and re-emphasize the value of your function and team?
Want to sponsor? Contact us to find out more.