How to Build a Customer Marketing Function and Prove ROI

A talk by Bree Bunzel
Global Head of Customer Marketing, Dropbox

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About this talk

In this session, Bree will be discussing how she built the customer marketing function at Dropbox and proved ROI, the talk will cover:

  • What is Customer Marketing

  • Why do you need a customer marketing function & team

  • What goes into a best in class marketing function

  • What processes/tools do you need to build and consider?

  • How do you measure success?

  • How do you continue to build internal buy-in and re-emphasize the value of your function and team?

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