Fireside Chat: Establishing a Customer Marketing Strategy and Developing Advocates

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About this talk

In this fireside chat, Valeria and Bozena will be discussing:

  • What does customer marketing look like at Zendesk?

  • When and how the customer marketing team at Zendesk was developed and your reporting structure?

  • Cross-functional collaboration

  • Developing customer advocacy and Zendesk Luminaries

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