Fireside Chat: Key Principles of Customer Advocacy, Designing Relationships, Scalable Executives Programs, and the Impact and Influence of Revenue

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About this talk

Customer advocacy is the heart of closing enterprise and strategic size deals. In today's discussion I will highlight how to scope your customer advocacy programs, the importance of working cross functional, discuss how to design processes for key stakeholders to establish key relationships that impact wall to wall deployment, and an overview of executive programs which will lead to full size of prize within key accounts.

We will also discuss what’s in the customer advocacy tool kit and how to determine which program to launch first.

  • Customer advisory boards
  • Executive briefing center
  • Executive sponsorship program
  • Executive roundtables

After today’s session, people will leave understanding how to design strategy, how to pick the right program, and how to align program to showcase the influence of revenue.

Moderated by David Oragui

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